The High-Performance Marketing Vehicle

Drive Your Messages to Our Customers

Dedicated eBlasts

Buckle up! When you choose to advertise with Mackin, you will be steering your marketing message to a growing list of more than 200,000 PK-12th grade teachers and librarians, all opt-in subscribers. We can send your design, or our designers can map one out for you. With each dedicated eBlast, you’ll be co-branded with Mackin and your message will be delivered in a specially featured email, to our entire audience.

$1,850 Per eBlast


600px wide by any height you choose
Sent on the date of your choice
Full-color dedicated eBlast
200,000+ opt-in contacts and growing

Get More Mileage

Topics & Titles Publisher Collections eBlasts

If you are looking for an economical way to navigate your message to Mackin’s customers, look to the collection of topics and titles series of eblasts. We combine 3-5 publishers on a single eBlast that have all been assembled by similar interests, events, holidays, genres, or themes, and send them to our entire database. This economical option is just one of the keys to your marketing success.

$950 Per eBlast


8.5″ x 11″ PDF 4/c ad page of your design
Full-color dedicated eBlast
200,000+ opt-in contacts and growing
Clickable thumbnail of offer or title that is being featured

Park Your Brand In Our Showroom

Mackin's Publisher Showcase

Put your brand front and center on Mackin’s Publisher Showcase. Designed to give our customers an at-a-glance view of current titles and content from some of our top publisher partners, parking your content here gives you high-visibility, perfect for generating interest and sales. All titles are linked to the purchasing side of

  • Your logo featured on the Publisher Showcase page
  • Your own individual custom landing page maintained by Mackin Marketing
  • Add titles, trailers, or features of your choosing
  • Update content 2X per year
  • Courtesy social media posts throughout the year
  • Free annual digital edition of TRENDS, featuring an in-depth analysis of titles sold inside Mackin for the previous calendar year
  • 2 meetings per year with Mackin’s staff of professional librarians and educators
$1,500 Per Year
Learn More


36 titles maximum
Accompanied by all ISBNs
Vimeo, YouTube, or MP4 links or files for trailers

Create Traffic

eMackin Monthly Newsletter Ads

Our monthly newsletter is filled with bumper-to-bumper news, facts, author interviews, educational information, promotions, and more! This fully loaded source of current Mackin information gets thousands of looks from our welcoming database of more than 200,000 teachers and librarians.

$750 Per eBlast


150px W x 175px H
Sent on the month of your choice
Full-color ad with links to your publisher showcase page
200,000 opt-in contacts and growing

Tech That Goes the Distance

Digital Learning Essentials Newsletter Ads

Our mid-month digital content newsletter has been designed with the current educational landscape in mind. This monthly email brings our customers the latest in remote and distance learning information, digital offers, and current MackinVIA digital news.

$750 Per eBlast


Sent on the month of your choice
Full-color ad with links to your publisher showcase page
200,000 opt-in contacts and growing

Produce a Drive-In Movie

Video Book Trailers

Nothing sells like a sizzle reel. Have Mackin’s creative video technicians produce 60-second video book trailers for the titles you are promoting and post them on your Publisher Showcase page, or embed them in your own dedicated eBlasts.

$1,250 Per Video


Your art, book covers, and branding
Post-production editing including royalty-free music, photos and video content if needed
Voice-over talent, when necessary
Publisher retains rights to the final video product

Drive Your Messages To Our Customers

Social Shorties

Video sells. Period! Let Mackin produce a series of video shorts, perfect for posting on any social media platform. Your channels or ours, these 10-20 second video shorts let you turbo charge your message and share it with our collective audiences as well as yours.

$300 Per Video


Your art, book covers and branding
Bullet point copy for your specific promotion
All video production and editing including royalty-free music, photos and video content if needed
Voice-over talent, when necessary
Publisher retains rights to the final video product

Superb Traction With Our Sliders Homepage Slider Ads

Get in front of the pack with a highly visible ad on the homepage of This is the perfect spot to park 10-15 of your latest and newest titles. Each cover provides a direct link that drives our customers to the order page on With millions of impressions every year, this is the vehicle to turn heads and a great place to be seen!

$1,000 Per Week


10-15 titles of your choice that link to order
Featured on the dates of your choice
1-week intervals
Several millions of annual website visits and growing

This Vehicle Provides Great Handling

Print Magazine Advertising

Give our customers a message they can grab onto. Magazine advertising allows you to reach a national audience, affordably and effectively. Co-brand your messages with Mackin and School Library Journal, and add greater credibility, and visibility to your promotions.

$2,800 Per Full-Page Ad

Make Time To Merge

Meet With The Mackin Professionals

$500 Per Meeting

Are you looking for an opportunity to meet with and present your latest titles to Mackin’s librarians, educators, and staff members who create lists for Mackin’s customers? Simply subscribe to Publisher Showcase Annual Membership or spend $5,000 or more on an annual advertising program with MackinMarketing.

For publishers who do not meet the requirements stated above, we are offering 1-hour virtual meetings with our professionals, priced at $500 per meeting. There is a maximum of two meetings per year, per publisher, and space is limited based on calendar availability.

Looking for an option to present to this influential group of Mackin professionals but your budget won’t allow for it? Send us a 30-minute Zoom, or Vimeo recording for our staff members to view in our private virtual library, at their convenience. This option is currently offered to our publishers at no-cost.

To schedule a meeting, please contact

Ready to Turbocharge Your Marketing?

Troy Mikell


Interested in promoting your titles on Mackin’s Publisher Showcase?