The High-Performance Marketing Vehicle

Drive Your Messages to Our Customers

Dedicated eBlasts

Buckle up! When you choose to advertise with Mackin, you will be steering your marketing message to a growing list of more than 200,000 PK-12th grade teachers and librarians, all opt-in subscribers. We can send your design, or our designers can map one out for you. With each dedicated eBlast, you’ll be co-branded with Mackin and your message will be delivered in a specially featured email, to our entire audience.

$1,850 Per eBlast

Specs

600px wide by any height you choose
Sent on the date of your choice
Full-color dedicated eBlast
200,000+ opt-in contacts and growing

Get More Mileage

Topics & Titles Publisher Collections eBlasts

If you are looking for an economical way to navigate your message to Mackin’s customers, look to the collection of topics and titles series of eblasts. We combine 3-5 publishers on a single eBlast that have all been assembled by similar interests, events, holidays, genres, or themes, and send them to our entire database. This economical option is just one of the keys to your marketing success.

$950 Per eBlast

Specs

8.5″ x 11″ PDF 4/c ad page of your design
Full-color dedicated eBlast
200,000+ opt-in contacts and growing
Clickable thumbnail of offer or title that is being featured

Create Traffic

eMackin Monthly Newsletter Ads

Our monthly newsletter is filled with bumper-to-bumper news, facts, author interviews, educational information, promotions, and more! This fully loaded source of current Mackin information gets thousands of looks from our welcoming database of more than 200,000 teachers and librarians.

$750 Per eBlast

Specs

150px W x 175px H
Sent on the month of your choice
Full-color ad with links to your publisher showcase page
200,000 opt-in contacts and growing

Tech That Goes the Distance

Digital Learning Essentials Newsletter Ads

Our mid-month digital content newsletter has been designed with the current educational landscape in mind. This monthly email brings our customers the latest in remote and distance learning information, digital offers, and current MackinVIA digital news.

$750 Per eBlast

Specs

Sent on the month of your choice
Full-color ad with links to your publisher showcase page
200,000 opt-in contacts and growing

Produce a Drive-In Movie

Video Book Trailers

Nothing sells like a sizzle reel. Have Mackin’s creative video technicians produce 60-second video book trailers for the titles you are promoting and post them on your Publisher Showcase page, or embed them in your own dedicated eBlasts.

$1,250 Per Video

Specs

Your art, book covers, and branding
Post-production editing including royalty-free music, photos and video content if needed
Voice-over talent, when necessary
Publisher retains rights to the final video product

Drive Your Messages To Our Customers

Social Shorties

Video sells. Period! Let Mackin produce a series of video shorts, perfect for posting on any social media platform. Your channels or ours, these 10-20 second video shorts let you turbo charge your message and share it with our collective audiences as well as yours.

$300 Per Video

Specs

Your art, book covers and branding
Bullet point copy for your specific promotion
All video production and editing including royalty-free music, photos and video content if needed
Voice-over talent, when necessary
Publisher retains rights to the final video product

Superb Traction With Our Sliders

Mackin.com Homepage Slider Ads

Get in front of the pack with a highly visible ad on the homepage of Mackin.com. This is the perfect spot to park 10-15 of your latest and newest titles. Each cover provides a direct link that drives our customers to the order page on Mackin.com. With millions of impressions every year, this is the vehicle to turn heads and a great place to be seen!

$1,000 Per Week

Specs

10-15 titles of your choice that link to order
Featured on the dates of your choice
1-week intervals
Several millions of annual website visits and growing

This Vehicle Provides Great Handling

Print Magazine Advertising

Give our customers a message they can grab onto. Magazine advertising allows you to reach a national audience, affordably and effectively. Co-brand your messages with Mackin and School Library Journal, and add greater credibility, and visibility to your promotions.

$2,800 Per Full-Page Ad

Ready to Turbocharge Your Marketing?

Troy Mikell

800.245.9540

Interested in promoting your titles on Mackin’s Publisher Showcase?